Discovering the Disinformation Playbook

An excerpt from ‘The War on Ivermectin: The Medicine That Saved Millions and Could Have Ended the Pandemic’, by Dr. Pierre Kory

Having fought in the “War on Ivermectin” now for almost two and half years, I know most of the military plays. But when I first set foot on the bat­tlefield, I was blissfully unaware of the rules of engagement. Hell, I didn’t even know I was fighting in a war.

One thing was crystal clear to me: Something illicit was happening around ivermectin, and Big Pharma’s fingerprints were all over the crime scene. But in the beginning, I truly believed that the pandemic would be over in a matter of months—just as soon as our review paper was published. The world would know that there was an incredibly effective agent to pre­vent and treat Covid-19; deaths would stop, and life would resume.

It physically pains me to write that last sentence.

I credit my combat training to two people, both of whom appeared in my life around the same time. The first was a man who writes under the pen name Justus Hope, MD, author of Ivermectin for the World. I had come across his book as well as multiple articles published in a California newspaper called The Desert Review in my research, so I knew who he was when he reached out. We had several in-depth conversations during which he explained his long-standing interest in Big Pharma’s war on repurposed drugs. That interest was triggered by a close friend with brain cancer which led him to the discovery that there were multiple effective repurposed drugs to treat cancer that had long been suppressed by Big Pharma. Early in the pandemic, he published a book called Surviving Cancer, Covid-19, and Disease: The Repurposed Drug Revolution. I was beginning to understand that this was an old, old war.

My second mind-altering mentor during this period was a complete stranger named Bill Grant, PhD, a physicist and the founder and president of the Sunlight, Nutrition, and Health Research Center in San Francisco. Bill is also one of the world’s foremost experts on the science behind vitamin D, with more than 300 peer-reviewed papers to his name. Out of the blue, Bill reached out to me in March of 2021 with a simple, two-line email:

The note was followed by a link to an article by a group of scientists detailing precisely how disinformation is used to sway public opinion. Intrigued, I clicked the link.

The article described various disinformation tactics by equating them to American football plays. By the time I got to the end of that article, a switch inside me had flipped. I instantly knew that it was the key to understanding a world that I no longer recognized.

The article went on to detail five primary disinformation “plays” or tac­tics used by companies or industries when science emerges that is inconvenient to their interests: the fake, the fix, the blitz, the diversion, and the screen. As I read, I could think of dozens of examples for every single one of those maneuvers that had occurred around ivermectin since my senate testimony had gone viral.

The mother of all Macy’s 4th of July fireworks celebrations was going off in my brain; one realization exploding after another, each one brighter and more astonishing than the last.

Holy crap. The FLCCC was in the middle of a disinformation war with the pharmaceutical industry.

From that day on, that conceptual framework was the only thing that could make sense of what had happened and what was yet to happen in my attempts to highlight one of the safest and most effective treatments in any disease in history.

Although each play was widely represented in the events surrounding the Covid response, “the fake” was by far the most prominent—and the most damaging. In regard to repurposed drugs specifically, it involves con­ducting trials “designed to fail,” selectively publishing negative results while censoring positive results, and planting negative ghost-written editorials in legitimate journals. The article emphasized that these tactics can gravely undermine public health and safety.

You don’t say.

“The fake” formed the foundation of a campaign that would result in one of the most significant humanitarian catastrophes in history, causing millions of deaths around the world.

To be clear, ivermectin wasn’t the first casualty of World War Covid. The same tactics had been used against hydroxychloroquine (HCQ) in 2020 and had they not, HCQ would have been deployed at the onset of the pandemic and saved even more lives. The closest and best description of that war I’ve discovered was featured in Robert F. Kennedy’s The Real Anthony Fauci (Skyhorse Publishing, 2021), a brilliant, expertly researched, and undeniably incriminating takedown of “America’s Doctor.”

“HHS’s early studies supported hydroxychloroquine’s efficacy against coronavirus since 2005, and by March 2020, doctors from New York to Asia were using it against Covid with extraordinary effect,” Kennedy wrote. By autumn, more than 200 studies supported treatment with hydroxychloro­quine. “From the outset, hydroxychloroquine and other therapeutics posed an existential threat to Dr. Fauci and Bill Gates’ $48 billion Covid vaccine project, and particularly to their vanity drug remdesivir, in which Gates has a large stake. Under federal law, new vaccines and medicines cannot qual­ify for Emergency Use Authorization (EUA) if any existing FDA-approved drug proves effective against the same malady.”

In other words, if HCQ or ivermectin had been recognized as a viable treatment, the massive cash cow that was the global Covid-19 vaccine cam­paign would have been slaughtered on the spot.

Keep in mind that HCQ and ivermectin not only threatened the vac­cine campaign, but also the massive and exploding competitive market for other pricey Big Pharma products like Veklury (commonly known by its generic name, remdesivir), Paxlovid, molnupiravir, and monoclonal anti­bodies. Never in history had two generic, repurposed medicines threatened a marketplace of such a colossal size.

The answer to that pesky little conundrum?

Disinformation.

Over and over, each devious play has been strategically deployed to further the interests of the establishment to the unbridled disservice of mankind.

You can find ‘The War on Ivermectin: The Medicine That Saved Millions and Could Have Ended the Pandemic’ at a bookstore near you.